DH Creative provides a full range of design, interactive and online marketing services, including:
The design process generally begins with branding. DH will work with you to define how your organization should be perceived, then help you establish your brand's identity through naming, tagline development, color scheme and logo design. Building a solid identity is a great way to begin a project, and sets the tone for all of the design work to follow.
DH is experienced with producing print materials such as brochures, stationary packages, billboards, newspaper or magazine ads, and is excited by the unique challenges of printed materials.
With print, as on the web, DH believes in clear, functional information design; creating the best possible experience for the reader.
Responsive Website Design
Right now, we are seeing a major shift in the consumption habits of web users. As more people use their smart phones and tablets as a functional web browser, businesses must adjust their online strategy. A responsive design allows your website to adjust to the size of your screen and browser window, making for a consistent experience no matter what device you're using.
Content Management Systems
Drupal is an open source content management platform powering millions of websites and applications. It’s built, used, and supported by an active and diverse community of people around the world. DH Creative specializes in Drupal and has been developing and theming Drupal websites since 2005.
WordPress started as just a blogging system, but has evolved into a versatile content management system. DH develops WordPress websites with custom responsive themes that site owners can manage using their own administrative toolkit.
DH will examine your needs for online transactions, then recommend and implement the system that makes the most sense for your business. We can integrate commerce functionality into your Drupal or WordPress website, or develop a custom theme for your store on Magento or other shopping cart platforms.
A great way to stay in touch with your customers is by developing an email newsletter to promote events or sales. DH Creative can help you leverage software like Mailchimp and Constant Contact to manage mailing lists and develop professional, customized e-Blasts as part of your overall marketing campaign. We design custom email templates and landing pages, track list activity and conversions and share your message content on your social media properties for a broader reach.
Search Engine Optimization
Search engine optimization (SEO) is a series of techniques that help search engines read, categorize and rank your website. We research keywords related to your content, structure your website's pages so they can be properly read and categorized by search engines, and work with you to develop content that includes pertinent keywords. Most importantly, data from Google & Bing Webmaster Tools, as well as Google Analytics (and AdWords, if applicable) is collected. We can then work with you to understand your visitors and their browsing interests, then use that insight on future marketing efforts.
Search Engine Marketing
Search engine marketing is based largely on advertising. Pay-per-click advertising places your website in the paid sponsors area of search engine results. DH will work with you to identify the keywords your site needs to target, develop an SEO-friendly website and build a successful pay-per-click campaign, using Google AdWords and Bing Ads.
Another effective way to reach customers is to create online advertising campaigns using banner ads. Ad campaigns may be secured through specific websites, or as part of the Google Display Network. Remarketing may also be used to keep your website top-of-mind with past visitors.
DH Creative believes that a proper strategy for social media involves posting content to your website or blog, then sharing that content with your social networks, so that your social media activity will direct traffic back to your website. We can help you develop an effective strategy to promote your business using social media properties like Twitter, Pinterest, Facebook and LinkedIn.